Luxury vs. premium
May 20, 2009  |  blog, social, web  |  , , , ,



Luxury vs. premium

Luxury goods are needlessly expensive. By needlessly, I mean that the price is not related to performance. The price is related to scarcity, brand and storytelling. Luxury goods are organized waste. They say, “I can afford to spend money without regard for intrinsic value.”

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