True Happiness.com (Tirematch.com dating)
Help the Michelin man find true happiness for his CUV. The site will take you through a 2-½ week timeline of events to help him find the perfect match (through tirematch.com and Truck and SUV tire dates.) You will be given a calendar and check list of things to do to bring you closer to finding out more about the difference of the CUV and others as well as helping him find true happiness, that being the Latitude Tour tire which is perfect for his Crossover.

Tasks to complete on the site:

Task #1: Place an ad in the paper for the right CUV tire, you will have choose what is most important in a tire. The ad will be created and on the desk the next day showing that all things are offered.
Task #2: Go to Tirematch.com to share for eligible tires.
(Tires will have personalities and profile’s like on match.com)
Michelin man will schedule date with a SUV tire.

Task #3: Michelin man’s date with SUV tire. Michelin man will find out that while they do have things in common.. But it’s not a perfect match, that you lose certain things that matter most. (Demo compare with Michelin man)

Task #4: Back to tirematch.com set up date with truck tire.

Task #5: Michelin man’s date with Truck tire. Michelin man and truck tire date is a game of them loading and hauling things. Showing the less the ideal mix it is.

Task #6: Michelin man receives invite from Latitude Tour. Michelin and Latitude go out. (Highlight how it is a great match) and Michelin man finds his true happiness.

Task #7: User then can look through flipbook of Michelin man and the crossover with Latitude in blissful state (Michelin man running to crossover, Michelin man hugging the crossover, crossover and Michelin man having a picnic, etc.) Send to a friend pictures of Michelin man.

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