Concept design for 09 Chevy.com site. The new direction chevy was headed in this concept was created to open up and change perceptions of the brand as well as user interaction. Open areas and easier navigational elements were infused to create a better user experience acrossed all fronts as well as.
Cobalt
Adding a new zest and edgy feel to the site. Elements would move and correspond to the users movement.
Test Drive Challenge
Cobalt – Build Your Own
Taking the experience of building your cobalt to the next level. Build your car before you own eyes.
Trailblazer
Vehicle landing page with a clean yet subtle edge for trailblazer drivers.
Test Drive Challenge
Features:
User would select feature and body panel to reveal feature.
Tralblazer – Features Moving model
A full animated demo would show all of features/ pieces work together to make the vehicle function. Full zoom and demo would be available on selected hotspot parts.
Trailblazer – Interior
Hotspots would allow the user to interact with different interior features as well as showing capacity space through taking items/ people to fill the car to see how best it would fit them.
Emergency Alert Game
Silverado
Vehicle landing page infusing the life of the city but a heart for the country.
Test Drive Challenge
References
