A new launch of Latitude CUV tires are to launch this year, our key areas of focu were to, establish an understanding that CUVs and SUVs perform best with a tire specifically designed for them. Create awareness, consideration, and purchase intent for the Michelin Latitude Tour which WAS designed for CUVs and SUVs … be a little presumptive, lead. Be synergistic with new brand campaign.
Responsibility
• Creative Lead of the DVD concept, designs, and animations
• Worked constructively with inter-department and cross-service line communications
• Work closely with the traditional teams to infuse creative endurevors across all mediums that were both fun and informational.
Creative Lead of the DVD concept, designs, and animations
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Benefits
