Matthew Williamson‘s Summer collection for H&M hits stores May 14, and what better way to catch attention than with a trippy one-minute online-only segment beginning with Daria Werbowy waking up and proclaiming, “Always the same, it’s boring” and ending with Williamson rising from a colorful meteor crater, quipping, “Well I haven’t done it all . . . yet.”  In between, trippy music, models jumping out of life-size magazines, pink horses . . . directed by Johan Renck and with the theme “It’s time for change,” it definitely sticks with you.

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