Branding truly does make the name for any company, as do the style guides and standard for the product. Below are a few key branding projects that I have done in the last few years.
XBOX ONE DEVELOPER EXPERIENCES
Xbox one developer experience as a branding initiative that was created for the developer space within Xbox One. It encompassed a diverse range of product types and applications to serve both consumer and developer needs. Click here For more insights around the application design.
PGA TOUR AND MICROSOFT
PGA Tour and Microsoft branding guide was created to set the base for all co-branded experiences within the Windows 10 ecosystem for PGA Tour by vendors. The guide adhered to the two brands standards, while also creating its own unique signature brand exclusively between the companies. The guidelines set the stage for all typography, images, color, data visualization, and photography to be used as well as interaction patterns and consideration around devices.
UNIVERSAL WINDOWS BRANDING
Universal Windows branding guideline booklets were created to teach designers and developers the fundamentals of the Universal system. It was created as a 4-part booklet series, each covering specific areas within the system of the Microsoft Universal Design System.